• $4.2 billion in U.S. CE transactions in
2010 (est.)
• 9 million daily live listings for CE products
at any given time on U.S. site
• 11 million tech enthusiast shoppers
• Free shipping included on more than 70
percent of CE purchases made on Black
Friday through Cyber Monday
• $5 billion in worldwide mobile transactions
in 2011
• More than 60 percent of listings worldwide
are fixed price (“Buy it Now”) vs.
auctions