Catalyst AV proudly announces their newest member Profit Line Distributing. Located in Novato, CA and independently owned, Profit Line services Northern California, Northern Nevada & Hawaii.
“We chose to join Catalyst AV as the group shares our basic philosophy and business practices: hands on expertise, relationship-based loyalty and personalized customer service and training for our dealers,” said Jim Haigh, CEO, Profit Line Distributing. “We have started 2021 with strong growth and joining Catalyst AV will only strengthen our position. We expect to triple our wire and cable sales before the end of the year. At Profit Line, we help dealers design systems and are available to take their calls…we answer our own phones, with no menus to wade through. Our dealers will benefit from our association with Catalyst AV who like us, can turn on a dime and implement improvements and address problems almost immediately, unlike larger groups where there are a myriad of layers to make a change for the better.”
Founded in 2012, Catalyst AV is a network of 10 independent consumer electronics distributors serving the residential and professional AV channels in the U.S via its 21 locations. Catalyst AV grants manufacturers a consistent and cohesive nationwide distribution model to more than 14,000 professional integration specialists.
“We are delighted to add Profit Line Distributing to our distribution network,” said Helge Fischer, Catalyst AV Executive Director. “Jim has built an enviable company with some iconic industry brands. His reputation precedes him and he is the perfect fit businesswise and geographically to add to our growing portfolio of nationwide distributors.”
About Catalyst AV
Catalyst AV benefits integrators by delivering all the products and support necessary to execute the demands of job specifications with confidence. The Catalyst AV Board of Directors consists of Brett Neiderman (Tech Source); Rich Radimer (Custom Partners); Sami Al-Saadi (Just In Time Distribution) and Executive Director Helge Fischer.
Catalyst AV is comprised of 10 privately-owned distribution companies:
- AHA Distributing (www.ahadistributing.com) (Florida and Southeast)
- AM Distributors (www.amdistributors.com) (Wisconsin and parts of Illinois)
- Custom Partners (www.custompartners.com) (Metro-NY)
- CyberSmart (www.1cybersmart.com) (Arizona)
- Dorrance Supply Company (www.dorrancesupply.com) (Ohio/W. PA/W. VA/IN and KY)
- Just In Time Distribution, Inc. (www.jitdistribution.com) (Michigan)
- LM Electronics (www.lmelectronics.com) (TX, OK, AK and LA)
- Mid-State Distributing (www.midstatedistributing.com) (MO, IA, NE, KS, MN, SD and ND)
- Profit Line Distributing (www.profitlineav.com) (CA, NV and Hawaii)
- Tech Source Distributors (www.techsourcedist.com) (Mid-Atlantic)