Peerless-AV has announced the appointment of Tristan Yates as Regional Director, Midwest and West. Yates brings his decades of experience to Peerless-AV, providing executive-level support on strategic national accounts, and will be responsible for the western regions of the United States and Western Canada.
“What drew me to Peerless-AV is that it’s such a focused brand. What we do, we do extremely well, and that sets us apart”, said Tristan Yates. “Peerless-AV’s strength in dvLED, especially with the new Gen III Connect series, shows how far ahead we are in delivering both universal and fully customized solutions. Coupled with our supply chain stability and leadership in digital signage, I’m excited to be part of a company that’s not only innovating but also telling a great story in the enterprise and corporate space.”
Yates got his start in residential AV solutions at the age of 19, and later pivoted to proAV in 2006. Prior to joining Peerless-AV, Yates held various territory and regional sales manager roles covering vast areas of the US. His goal for his first year as Regional Director is to meet with customers face-to-face and reintroduce them to Peerless-AV as the first call to make when spec’ing a dvLED or digital signage project.
For more information, visit peerless-av.com.
About Peerless-AV
For over 80 years, passion and innovation have continued to drive Peerless-AV forward. We proudly design and manufacture the highest quality products, including outdoor displays and TVs, dvLED and LCD video wall systems, completely integrated kiosks, professional carts and stands, and more. Whether a full-scale global deployment or high-volume custom project, Peerless-AV develops meaningful relationships and delivers world-class service. In partnership with Peerless-AV, you are trusting an award-winning team of experts who will support your business every step of the way.
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