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Buying Groups Grow Membership Ranks

ProSource and rival custom integration group Azione Unlimited have each expanded their member rosters.

ProSource, an affiliate of AVB/BrandSource, has added 13 custom integrators to its ranks, bringing approximately $20 million in added sales volume to the group.

Observed membership director Sherry Dantonio, “ProSource continues to see strong growth in membership coming off of a very successful CEDIA Expo where we exhibited with our commercial integration partner, CI Edge.”

Meanwhile, Azione Unlimited (AU), the integrator-focused educational buying group, has added 10 more dealers for a total of 175.

The latest arrivals joined the organization after visiting last month’s Veridic Vistas Fall Conference in Las Vegas as guests. Over the course of the three-day event the group created a roadmap for how to implement recurring revenue into dealers’ businesses; demonstrated a new model for selling clients using virtual reality; and shared ideas on leasing cameras, generating sales through client parties, and dispelling client objections to TV pricing, among other initiatives.

“At our free conferences we strive to provide the knowledge, tools, contacts, and pathways that will propel our members to achieve greater success in their businesses,” AU president Richard Glikes noted.

Elsewhere, Home Technology Specialists of America (HTSA) returned to where it all began for the buying group 20 years ago.

At Chicago’s Westin Michigan Avenue, an impressive 90 percent of the group’s dealer members were in attendance for last month’s 20th Anniversary Fall Conference.

Highlights included a media panel about voice control; a keynote address by Alicia Rainwater about selling to the next generation of customers; one-on-one time with vendor partners; targeted discussion groups; and a plea for continued collaboration between the Hollywood studios and the TV industry by Tom Campbell, corporate director of Los Angeles’ Video & Audio Center A/V chain.