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Are CE Retailers Ignoring a Giant Opportunity?

According to a study commissioned by Enplug, a digital display software provider, 34 percent of small-business owners don’t think social media can provide value for their business, but 63 percent of Facebook users said they would think more positively a business that did so.

What say you, our independent CE retailers? Do you make time for social media, and have you found the time investment worth it?

See the full story on AdWeek and weigh in below.