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CES 2024 Audience Audit Reveals Who Attended The Show

Third-party audit reveals 15% spike in senior executive attendance, record startup participation

CES 2024 Trends to Watch CTA’s Brian Comiskey, director, thematic programs, and Jessica Boothe, director, research, host the “CES Trends to Watch” session. (Photo by John Staley)

The Consumer Technology Association (CTA) announced its final attendance data for CES 2024, revealing 15% growth in the number of senior-level executives attending the show compared to the previous year. 138,739 participants from across the globe converged in Las Vegas to explore groundbreaking technologies across 40+ categories. A record 1442 companies exhibited on the show’s startup floor, Eureka Park.

Additional attendance numbers include:

  • 4587 (5.7% of industry attendees) were identified as Retail
  • 1735 (2% of industry attendees) were identified as System Integrator/Installation/ VAR
  • 56,432 (40%) international attendees, representing 161 countries, regions, and territories
  • 4312 registered exhibitors, a more than 10% increase year over year
  • 5355 members of the media
  • 302 of the Fortune Global 500 companies represented
  • 191 government guests from across the globe participated in CTA’s Leaders in Technology program

As one of the most transparent trade shows, CES adheres to rigorous auditing standards established by UFI, The Global Association of the Exhibition Industry. To maintain the integrity of its reports, CES engages independent auditors, fostering trust among stakeholders.

The CES 2024 Audit is available here.

CES 2025 will return to Las Vegas from January 7-10, 2025.

For more information, visit CES.tech.

See also: Kinsey Fabrizio Named President Of Consumer Technology Association

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