SKYWORTH has announced a trademark licensing agreement (TMLA) that will allow SKYWORTH to offer Philips-branded televisions to the North American market. The TMLA allows SKYWORTH to leverage its cutting-edge display technology advancements and offer them to a wider audience with the trusted Philips brand seal of approval, assuring consumers of a premium experience powered by SKYWORTH’s innovation.
“This agreement represents a significant milestone for SKYWORTH as we continue our expansion in North America,” said Fangfang Li, CEO, SKYWORTH USA. “Combining SKYWORTH’s innovative technology and design with Philips’ trusted brand recognition allows us to offer consumers an unparalleled home entertainment experience. We are confident that this collaboration will bring exciting new choices and experiences to the North American market.”
With a long legacy of providing high-quality, dependable products, The Philips brand has earned a strong reputation with consumers worldwide and the TMLA with SKYWORTH ensures that Philips customers will now have access to the latest advancements in television technology, delivered with the reliability and quality they expect.
SKYWORTH is recognized in the custom integration market for its innovative and stylish televisions, as well as its large screen size global leadership. Their portfolio includes the durable Clarus Outdoor TVs, the elegant Canvas Art TVs, and the award-winning Companion Portable Display, showcasing SKYWORTH’s commitment to pushing the boundaries of display technology.
The TMLA with Philips will enable consumers to access SKYWORTH’s advanced technologies through an already-established distribution network and will provide a wider reach for SKYWORTH’s innovations while offering Philips customers access to cutting-edge features. The partnership will continue to provide the complete entertainment range of Philips branded TVs and focus on meeting the evolving needs of today’s consumers.
About SKYWORTH
SKYWORTH USA is the North American division of SKYWORTH Group, a leading global electronics company established in 1988 and headquartered in Shenzhen. SKYWORTH’s strong international reputation is based on innovation, quality, and sustainability principles. Headquartered in Chino, CA, SKYWORTH USA focuses on providing consumers with affordable, high-quality indoor and outdoor TVs and other home electronics.
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