Hisense has unveiled a new buy and try offering for customers to experience Hisense’s high-quality lineup first-hand for 100 days when they buy a U800GR, U8G, U7G, or U6G ULED Series TV as well as the L9G TriChroma Laser TV. The “No Regrets” offer comes following a recent survey of 2,000 Americans commissioned by the brand1 finding that 80% of consumers want the ability to try a television at home before committing to a purchase.
“Home entertainment has grown rapidly over the last few years, with many upgrading to larger TVs and the latest technology,” said David Gold, President of Hisense USA in a statement. “For many, television has become a gathering place for family and friends or a way to unwind after a long day. With a growing focus on screen size, picture quality, and smart capabilities, it makes sense to offer people the chance to experience our quality first-hand and feel confident in a purchase that is a central element of many homes. We know Hisense will live up to those expectations.”
“If I can test drive a car, sleep on a mattress for a month, and secretly wear underwear for weeks before eturning it to the store, why shouldn’t people be able to watch their favorite movies and shows tarring yours truly on a new Hisense ULED TV for 100 days?” says actor and Hisense brand mbassador Joel McHale. “If for some insane reason you don’t love Hisense, you can return it for a full refund. We all have purchases we regret, but Hisense will not be one of them.”
Disappointment Due to Overpricing or Poor Quality
The top priorities for consumers purchasing a TV are screen size (67%), Smart TV capabilities (65%), and picture quality (61%). Hisense aims to live up to expectations when it comes to high quality, performance and features, and ensure customers have no regrets when purchasing their new TV.
Hisense’s 8K and 4K ULED technology along with Quantum Dots brings brilliant pictures to TVs. Upgrades spanning Dolby Vision IQ, IMAX enhanced, Filmmaker Mode™, ultra-high speed HDMI, impressive contrast ratios, and TVs reaching up to 1,500 nit peak brightness will leave customers impressed with their cinematic experience. With smart home capabilities like Google Assistant and Alexa, as well as screen sizes spanning 55 to 120-inches, Hisense TVs offer an array of these top-priority features.
Highest Priority Features for Televisions
According to Hisense’s poll, overpricing or poor quality are top factors that lead to disappointment following tech purchases. Over half (52%) of survey respondents who made a tech purchase in the last year ended up returning one or more items. Further, 85% report being disappointed by a tech purchase made in the last year, which can primarily be attributed to an item that was overpriced or fell short in quality.
Quality, Hands-On Experiences Prove Preconceived Notions Untrue
Most consumers say that a high price point (64%) and/or well-known brand name (65%) typically equate to a higher quality product. Many (64%) also admit to judging a book by it’s cover, agreeing that the way a product’s packaging looks influences their purchase.
Consumer Assumptions
However, poor experiences prove those preconceived notions to be untrue, and a quality, hands-on experience trumps all. In fact, 76% of consumers reported disappointment with a purchase they assumed would be the best due to high price, and 71% due to the assumption that the product would be the best due to a brand name.
Poor Experiences That Prove These Assumptions Untrue
In fact, a large majority (78%) have been pleasantly surprised at the high quality from a lesser known brand. At the end of the day, actions speak louder than words, and customers are more impressed by quality and performance than they are with high prices and flashy marketing campaigns.
Hisense’s 100 Day No Regrets Guarantee offer runs from September 9 through October 31, 2021. During this time customers can purchase a Hisense U800GR, U8G, U7G, U6G or L9G TV from a participating retailer and experience Hisense’s award-winning lineup for themselves.
To learn more, find the best TV for you, and register your TV claim, visit www.hisense-usa.com/100-day-guarantee.
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