Technicolor announced a new dedicated space for the creation of virtual-reality content.
The Technicolor Experience Center will focus on developing VR, augment reality and other “high-concept” content. The Culver City, Calif., facility will be led by Marcie Jastrow, immersive media senior VP, and will enable “communities of artists and technologists across teams at Technicolor, as well as partners, to discover and create immersive experiences throughout entertainment, advertising and other commercial applications,” said Technicolor.
The company’s research and innovation divisions are also developing supportive technology, formats and tools to aid the making and distribution of the new content.
“The Technicolor Experience Center creates a vibrant ecosystem that enables our teams, partners and customers to advance the state-of-the-art in this new form of storytelling,” said Tim Sarnoff, Technicolor deputy CEO and president of production services, in a statement.