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SVS Expands Dealer Base With Crutchfield

Speaker maker SVS, founded in 1998 as a direct seller of subwoofers to consumers, continues to expand its dealer base with the addition of online retailer Crutchfield.

Crutchfield is taking on SVS’s entire line of powered subs.

In 2012, SVS signed up its first U.S. retailer, Huppin’s, for online and brick-and-mortar sales. Before that, SVS did a small amount of volume through custom integrators. SVS diversified from subwoofers into home speakers in late 2012.

Today, SVS is sold through 60 brick and mortar retailers and about 100 dealers total, including Magnolia, Bjorns, Starpower, Audiolab, Huppin’s and Audiovisionaries, a spokesman said.

The company’s strategy of selling direct to consumers and through retailers includes a unilateral retail pricing policy.

SVS said its omnichannel approach of selling direct to consumers and through “focused” e-commerce and premium retail channels has delivered “a uniquely profitable business model.”

For his part, Crutchfield merchandising executive VP Rick Souder called the SVS subs “some of the tightest, punchiest, best bang-for-your-buck subwoofers in the world.”

SVS president Gary Yacoubian called Crutchfield, founded in 1974, “one of the most iconic names in the consumer electronics industry.” Getting into Crutchfield “unequivocally validates the progress SVS has made over the past several years,” he said.