Chicago – The strength of Apple’s iPhone launches last September boosted its share of cellphones sold in the U.S. to 50 percent in the fourth quarter of 2014, up from a year-ago 48 percent, Consumer Intelligence Research Partners (CIRP) found.
Apple’s share rose sequentially from 28 percent in the third quarter, when consumers usually hold off buying a new iPhone until the new models came out, CIRP said.
Samsung’s fourth-quarter share feel to 26 percent from the year-ago 31 percent, “evidently giving up sales to LG,” whose share increased to 11 percent from the year-ago 8 percent, the company said.
In the fourth quarter, other companies share went like this: Motorola, 4 percent; HTC, 2 percent; Nokia, 2 percent; Amazon, 1 percent, BlackBerry, 0 percent; and other 4 percent.
“The Amazon Fire and Blackberry smartphones registered slight share, which we attribute to random sample fluctuation as much as actual sales,” said CIRP partner Josh Lowitz.
Apple purchasers were more loyal than Samsung and LG purchasers, CIRP’s consumer survey found.
“iPhones drew from loyal Apple customers, with 86 percent of buyers upgrading from an older iPhone,” said Lowitz. “Samsung and LG saw far lower loyalty rates, with 25 percent of Samsung owners and 18 percent of LG owners who activated a phone in the quarter switching to an iPhone.”
CIRP based its findings on a survey of 500 people who activated a new or used phone in the October-December 2014 period.