Tapping the home-brew market with countertop system

LG Electronics will be rolling out the barrel next month at CES 2019.

That’s when it will formally introduce LG HomeBrew, an automated beer-making system designed for discerning suds lovers without the muss and fuss of home brewing.

The countertop appliance employs single-use capsules pre-packed with malt, yeast, hop oil and flavoring to produce more than a gallon of fresh beer over a two-week period. Users can choose from five styles: American IPA, American Pale Ale, English Stout, Belgian-style Witbier and Czech Pilsner.

Related: LG Signature Uncorks Voice-Controlled Wine Cellar

An optimized fermentation algorithm controls the fermenting process with precise temperature and pressure control, LG said, and the unit, a CES 2019 Innovation Award winner, automatically self-sanitizes with hot water, eliminating the cleaning-related frustrations traditionally associated with home-brewing methods.

“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”

LG won’t be the first to exhibit a home-brewing system at CES: An earlier advocate of self-made suds is eight-year-old PicoBrew, a TWICE 2017 VIP Award nominee.

HomeBrew’s pricing, ship dates and beer-capsule sales channels were not disclosed, although LG will have the product up and running next month at its CES booth, located in space #11100 in the Central Hall of the Las Vegas Convention Center.

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