SiriusXM Expands Used-Car Efforts

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SiriusXM expanded its efforts to get used-car buyers to activate their factory satellite radio.

The satellite broadcaster announced that participating Nissan and Infiniti dealers will be able to offer a free three-month trial subscription to consumers who buy any used vehicle from the dealers’ lots, not just Nissan or Infiniti vehicles.

SiriusXM launched a similar program in June with participating GM dealers.

The broadcaster also offers trial subscriptions to consumers who buy certified pre-owned vehicles from such automakers as BMW, Mercedes and Volkswagen.

On the OEM side, the company announced that Subaru is expanding satellite-radio availability to all of its 2012 models and that the automaker is making SiriusXM standard equipment in all 2012 Legacy and Outback Limited models.

In addition, Subaru is making satellite radio standard equipment on the 2012 Impreza and Forester models equipped with a new factory navigation system, which will also feature SiriusXM NavTraffic service.

Consumers buying an Impreza or Forester with the navigation system get a free four-month trial subscription to SiriusXM satellite radio and NavTraffic services, the broadcaster added.


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