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Sharp Unveils Redesigned Wizards

Sharp has launched a redesigned series of Wizard organizers that feature a new user interface and allow users to add on their own software applications.

The Wizard models OZ-750PC and OZ-730PC are respective 2.5 MB and 1.5MB organizers in a new silver-tone shell that come bundled with a Windows 95/98/2000 custom version of Day-Timer 2000.

Users can input schedules on a PC with the Day-Timer software and then synchronize them to the Wizard. Sharp is also providing a software development kit so users and small businesses can develop their own mini applications to download to the Wizard. Sharp also hosts a web site called for downloading travel, sports, dining and other databases.

Sales of low-to-medium priced organizers have been flat, according to Sharp manager of marketing and strategic product planning John Brandewie, who cites the collapsing prices of higher end pen-based products. “But there’s a need for products which are very easy to use with a very, very long battery life,” he added.

The OZ-750PC and OZ-730PC ship in August at estimated retail prices of $149 and $99, respectively. Each has a battery life of up to 100 hours on two AA batteries.

Sharp also extended the $50 rebate program on its TelMail portable e-mail organizer through September 15. Consumers receive at the time of purchase a $50 rebate coupon, redeemable upon activation of the PocketMail service, for a net TelMail price of $100.

The TelMail organizer allows users to compose e-mail, dial 1-800-POCKETM and hold the device against the telephone handset to transmit messages. The PocketMail service allows two-way transmissions of e-mail messages for a fee of $9.95 per month.