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Sharp Kicks Off All-Star Week Aquos Promotions

Mahwah, N.J. – Sharp Electronics is using baseball’s
All-Star Week to launch a new promotion called, “Watch it Like the Pros,”
giving consumers a chance to win one of 10 Sharp Major League Baseball (MLB)
Players Choice entertainment packages, a trip to the World Series and hundreds
of additional prizes.

The sweepstakes
launches All-Star week — July 10-14 — and will run through the end of the
season. Ten MLB players (three MLB All-Stars) have been recruited to pitch in
and promote the brand both in their local markets and as part of the national

Consumers will
have the chance to win their favorite player’s home entertainment package by
signing up online at or texting a unique SMS
code displayed at local retail locations.

Each prize package
is a representation of how Sharp’s MLB players watch the games and highlights
in their own homes, including combinations of Sharp Aquos LCD TVs, Blu-ray Disc
players and sound bars, as well as a player-signed jersey.

Participating athletes
include Chicago Cubs shortstop Ryan Theriot, Florida Marlins shortstop and 2009
All-Star Hanley Ramirez, Milwaukee Brewers first baseman and 2009 All-Star
Prince Fielder, New York Mets pitcher John Maine, New York Yankees pitcher Joba
Chamberlain and Oakland Athletics outfielder Matt Holliday, as well as new
additions, Atlanta Braves pitcher Derek Lowe, Detroit Tigers pitcher Rick
Porcello, Los Angeles Angels outfielder and 2009 All-Star Torii Hunter and St.
Louis Cardinals outfielder Rick Ankiel.

Sharp will promote
the campaign with print, online and social-media platforms, as well as event
activation at several MLB ballparks throughout the season, Sharp said.

As the official
HDTV of MLB, Sharp will also have a major presence in St. Louis for the All-Star
FanFest, All-Star Sponsor Zone and inside Busch Stadium.

In partnership
with Anheuser-Busch, Sharp will be at MLB’s All-Star Sponsor Zone outside of
Busch Stadium from July 11-14. Aquos LCD TVs will adorn the 7,500-square foot
space, playing coverage of the State Farm Home Run Derby and All-Star Game
outside of the ballpark.

The area will
feature multiple video gaming stations providing visitors with a chance to win
an Aquos LCD TV by being the top player on the leaderboard at the end of each

Additionally, MLB
players will be making appearances at the Sponsor Zone for autograph sessions
throughout the week.

All week, Sharp
“ambassadors” will hand out Instant Win SMS Text cards and also give spectators
the chance to sign up on site at
kiosks at MLB All-Star FanFest, the All-Star Sponsor Zone and at in-stadium
activation sites.

The All-Star
FanFest at the America’s Center in St. Louis will feature Aquos LCD TVs to play
videos of close calls and give fans the opportunity to play the “What’s Your
Call” game. Active MLB umpires will be on site to help fans make the call.

A Sharp Fantasy
Sports Den, which will be raffled off at the end of the activation, will offer
fans a place to rest and view HD features.

Inside the
concourses at Busch Stadium from July 12-14, Sharp will have live photo booths
where fans can create personalized Sharp-branded baseball cards featuring their
picture, and areas with computer kiosks that allow consumers to enter the “Watch
it Like The Pros” Sweepstakes.

“The strength of
the relationship between Sharp and MLB centers on the natural affinity between
the two brands. Baseball is a game of accuracy and details, and Sharp Aquos LCD
TVs capture every detail of each play in high-definition clarity, offering
consumers the best viewing experience possible,” said Judah Zeigler, Sharp retail
and consumer marketing associate VP. “With multiple MLB activations, our hope
is that fans will experience the quality of Sharp Aquos and excitement of
baseball to the fullest, whether by winning their favorite player’s home-theater
setup or a trip to the World Series.”

In addition to the
online component, Sharp said more than 4,900 retailer locations nationwide have
signed on to participate in the “Watch it Like the Pros” sweepstakes. Consumers
can win instantly by texting the unique code found on the point of purchase
display at any participating retail location.

Retail Instant win
prizes include a grand-prize trip for two to the 2009 MLB World Series, 30
first-prize Sharp Aquos LED LCD TVs, and 500 second-prize $25 shop