Entertainment platform TiVo has announced that Sharp will be launching smart TVs ‘Powered by TiVo’ as part of a multi-year, multi-million-unit deal. The first integrated TVs are planned to begin shipping in Europe in 2024.
Sharp’s new line of smart TVs integrated with TiVo’s operating system aims to help consumers cut through the clutter of streaming with a simplified, universal discovery.
“We chose TiVo’s OS not only because of the superior product but also because we wanted to offer a user experience of Sharp quality elements with more variety and freedom,” said Nick Chen, Head of Europe, Vice President of TV-System business unit, Sharp Corporation. “We are excited to give users significantly more control on how to discover and consume content across live TV, news, sports, movies and more.”
“Sharp’s selection of Powered by TiVo is further proof that we are meeting a crucial need for smart TV brands,” said Jon Kirchner, chief executive officer, Xperi. “The accelerated adoption of our independent media platform by consumer electronic brands, as well as by BMW in the car, lays a strong foundation for the future growth and success of our platform ecosystem.”
For more information on TiVo OS, visit https://business.tivo.com/products-solutions/tivo-os.
TiVo will be showcasing its independent media platform at IFA 2023 in Berlin.
