Nielsen will be making the data it has about connected-TV devices available to clients effective April 25. The information will enable clients to study how much time people spend with these devices — including streaming video devices and game consoles — and form Nielsen-measured content and link viewing of programs to these specific devices.
Our sister site, Broadcasting & Cable, has the story.
- Media Usage Expected To Rise During Crisis: Nielsen - March 16, 2020
- Disney+ Jumps To 28.6M Subscribers, Exceeding Expectations - February 5, 2020
- 56% of U.S. Adults Now Streaming: Nielsen - August 6, 2019