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Nielsen Adds Info On Connected-TV Devices
Nielsen will be making the data it has about connected-TV devices available to clients effective April 25. The information will enable clients to study how...
Connected TV
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Connected TV Ad Spending Small But Seen Growing
Ad spending on connected TVs is modest but expected to increase as viewership rises, a new survey says. While half of the marketers currently...
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NPD: 42M U.S. Homes Have Connected TVs
Port Washington, N.Y. — So-called smart TVs and streaming-media players are driving increases in the U.S. household penetration rate of TVs connected to the...
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