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New Age Electronics To Distribute C By GE Connected Products

First distributor to offer GE Lighting’s smart lighting to retail partners

New Age Electronics (NAE) recently announced it signed an agreement with GE Lighting to be the first distributor for C by GE connected products. C by GE smart lighting products are all controllable with an app or popular voice assistants like Alexa, Apple Homekit and Google Assistant.

“We are pleased to expand our smart home offering with one of the most established names in the industry,” said Fred Towns, President of New Age Electronics, in an online statement. “Our goal is to help retailers easily navigate the smart home category with offerings that deliver a simplified, on-demand experience. By working with GE Lighting, we’re also able to bring new possibilities to consumers with products that address the continued evolution of the smart home.”

C by GE smart lighting products include smart light bulbs, smart switches and smart accessories, and the distribution agreement allows NAE full access to the entire lineup.

Founded in 1988, NAE is a sales and supply chain division of SYNNEX Corporation providing CT manufacturers with logistics, distribution and remanufactured services.

See also: GE Appliances Opens $55M Smart Warehouse In Commerce, GA