Enhanced cosmetics and improved acoustic qualities are among the advantages promised by Mitek in new DCM-brand home speakers targeted for shipment later this year.
The Phoenix-based company is also preparing first-half shipments of its new C series of MTX-branded home speakers to complement its AAL series.
Mitek purchased the brand last June and is rebuilding DCM’s selection after closing DCM’s assembly facility and discontinuing many DCM SKUs, with the exception of in-wall speakers and the KX series of enclosed speakers, which are sold to Circuit City.
Production of these models was transferred to Mitek’s own facilities, but other SKUs were dropped because Mitek’s assembly lines weren’t compatible with the construction of many DCM speakers, including models that featured angled surfaces and angled drivers, said Dave Watson, DCM’s national sales manager.
Now, Mitek plans to expand the DCM selection with an expanded series of custom-install speakers and new powered subwoofers. DCM hopes to show the new in-walls at the CEDIA Expo in September. They’ll be step-ups to DCM current in-walls, which top out at $249/pair.
Also by year’s end, Mitek hopes to ship two to three more DCM powered subwoofers, which will complement the first Mitek-made DCM-brand powered subwoofer. That $299 model has been shipping since last October. DCM is positioned as a mid-fi value line.
With Mitek’s capital behind it, “you’ll see cosmetic improvements in the next KX products,” which might be out before year’s end, Watson said. “As a small company, we weren’t able to pay for cosmetic enhancements.”
In addition, Mitek will be able to “meet necessary price points with superior acoustic qualities,” because unlike DCM’s previous owner, it makes its own drivers, baskets, voice coils and cabinets, said spokesman Manny Kitagawa.
In Mitek’s MTX line, first-half shipments of two new C series models are planned. The three-way towers, priced at $199 and $219 each, are positioned as affordable step-ups to the MTX AAL series, which are designed to play loud, Kitagawa said.
In the audio industry, Mitek also owns residential and commercial speaker maker Atlas-Soundolier, commercial speaker maker Oaktron, and a trio of car audio brands: Coustic, MTX and Xtant.