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LG Reveals New Partners For WebOS TVs

LAS VEGAS ― In addition to unveiling an expansive lineup of both OLED- and LED-based Ultra HD TVs, LG Electronics used last week’s International CES to announce new partners for its WebOS 2.0 smart-TV platform.

The announcements placed emphasis on a number of currently of pending native 4K content offerings, but a variety of other content was also included in the mix.

LG revealed new alliances with GoPro, DirecTV, Netflix, Amazon, YouTube, HSN, Showtime, Drama Fever and iHeartRadio, each of which will deliver access to more streaming content and 4K viewing options to purchasers of the company’s 2015 step-up TV models.

GoPro, the creator of the action video camera genre, is exclusively launching its GoPro Channel app on LG smart TVs, offering viewers the ability to stream on-demand videos, including content shot on the Hero4 Black cameras. LG said “access to 4K content is anticipated in future updates to the channel.”

 “LG screens provide a beautiful display for the immersive 4K and HD content that GoPro is known for,” said Adam Dornbusch, GoPro programming and distribution head. “As entertainment continues to evolve into new formats and new platforms, the GoPro Channel app will bring our best user-generated content and original productions into the homes of millions of LG smart-TV owners and to a new audience of viewers.”

“LG’s WebOS smart TVs make finding the content you want fast and simple, so that consumers can spend more time enjoying, and less time searching for, the content they crave,” said David VanderWaal, head of marketing for LG Electronics USA. “We’re offering access to more streaming content providers than ever before. I can tell you that consumers are going to be blown away by the range of inspiring content available, including thrilling videos on the GoPro Channel app available exclusively for LG smart TVs — and experiencing them on our 4K OLED TVs is truly mind-blowing.”

In addition to GoPro, new content options on WebOS TVs include the following:

•           Sling TV: In 2015, LG WebOS 1.0 and WebOS 2.0 TVs will be able to stream Dish’s new Sling TV over-the-top (OTT) live television service, with more than a dozen popular news, sports, family, lifestyle and on-demand content channels for a $20 month fee.

•           DirecTV: LG’s WebOS 2.0 TV will offer access to the satellite TV provider’s new 4K VOD content through a future update that will be available later in the year. LG smart-TV owners with a DirecTV Genie HD DVR will be able to access DirecTV 4K and other services without the need of a wired connection or a separate box.

•           Netflix, Amazon and YouTube 4K: LG 4K Ultra HD smart TVs will be able to receive 4K content from providers Netflix, Amazon and YouTube, enabling LG customers to enjoy a wide variety of 4K content including TV series, movies, music videos and more. LG’s WebOS 2.0 smart TVs are expected to be among the first receiving certification under the new “Netflix Recommended TV” program, an independent smart-TV evaluation program that helps consumers identify televisions built from the ground up for a superior Internet TV experience.

•           HSN: The TV commerce retailer is teaming with LG to launch a new and simpler way to shop while watching live broadcasting through HSN programming on LG smart TVs with WebOS 1.0 and 2.0, the companies said. Consumers will be able to make instant selections using an HSN app on the LG Launcher Bar while viewing HSN programming.

•           Showtime SHO Sync: LG’s Live Plus technology will be available on LG smart TVs with WebOS 2.0 allowing access to onscreen trivia, polls and social features from Showtime SHO Sync.

•           DramaFever: The provider of OTT international content will provide and app with the latest in TV and movies will from its rich international library of shows and movies.

•           iHeartRadio: The free, all-in-one digital audio service will deliver music options to LG smart TVs with WebOS 1.0 and 2.0 beginning in January. Users will be able to stream thousands of live radio stations with the click of a remote.