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HP Jumps Into The Consumer Notebook Market

Hewlett-Packard entered the consumer notebook market today with two models targeted at the home user and small business owner.

The two-SKU line will sell under the same Pavilion brand name as HP’s desktop PCs with product arriving in CompUSA and Best Buy this week, said Bob Nitzders, HP’s retail category manager for the mobile computing division. The entry-level piece will carry a $1,399 suggested retail price, while the step up model will be priced at $1,699. HP will add a third model before the end of the year. The entry-level configuration is powered by an Intel Celeron 433Mhz processor with a 4GB hard drive, 32MB of RAM, a 12.1-inch display and a 24x CD-ROM drive. The step-up unit features 64MB of RAM and a 12.1-inch TFT display.

This move places HP alongside Compaq, IBM and Gateway as a top-tier vendor with both consumer PCs and notebooks.