Haier Launching First Front-Load Laundry Line

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Haier America will begin shipping its first front-load laundry line for the U.S. market this month.

The competitively priced platform consists of two models, the opening-price HWF5000AW and the step-up HWF5300AW, priced to hit suggested retails of $640 and $799, respectively. Both feature a smooth-edged modern chassis design with a large front glass window and easy-grip door handle, have 4.3 cubic feet of capacity, and are Energy Star rated.

Other features include an angled Touch Sense touchscreen control panel that provides easy operation, viewing and reach. The smooth control surface is easy to clean, Haier noted, and wash cycles are clearly displayed with LED lights that indicate the cycle’s progress.

The entry-level model has 10 wash cycles and a maximum spin speed of 1,000 rpm, while the step-up model boasts a stainless-steel drum with a top spin speed of 1,300 rpm, and 12 wash cycles including a Green setting that, when used with cold water and Tide HE Coldwater detergent, provides up to 80 percent in energy savings over a top-load warm wash without sacrificing performance, the company said.

Companion dryers are available in electric or gas configurations and feature a 7.7-cubic-foot drum, 10 programmable dry cycles, and sensor technology that monitors the laundry load to prevent fibers from over-drying, which extends clothing life. Like the washers, the dryers offer Touch Sense controls and an angled, easy-to-clean control panel, in addition to a shoe drying rack.

“Haier America is committed to saving consumers money with energy-efficient products that provide premium features at a non-premium price point,” said Matt Sekelick, Haier America’s major appliances product marketing senior VP. “With the addition of front-load laundry, we now offer our retail partners an attractive full line of Haier laundry products that fit specific needs and options of consumers.”


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