Heathrow, Fla. — Dual Electronics is teaming up with Revenew Network to expand its marketing support for distributors and dealers of its Dual and Axxera car- and marine-audio brands.
Revenew offers turnkey marketing campaigns accessible online through a free Revenew online account. Dual’s campaign assets through Revenew include promotional emails, web buttons, web banners, Facebook ads, micro sites and sales materials, such as catalogs, sell sheets and posters, said Joanna Lukins, Dual’s marketing and communications VP.
In expanding its channel-marketing efforts, Dual said it is offering its independent 12- volt dealers “new tools to run marketing campaigns in their local markets.” Through a Revenew account, dealers can run complete co-branded marketing campaigns, request and manage marketing funds, manage their database, and track results, Revenew said.
Four Dual and Axxera campaigns are already available through Revenew, and the company expects to offer 10 by the end of year, Lukins said. The four campaigns are centered on Dual’s gauge-hole marine receivers, Dual amplifiers, Dual multimedia receivers with DualMirror technology, and Axxera amplifiers.
Half of Dual’s independent dealers already have Revenew accounts, and the company said it expects more dealers to enroll as Dual and Axxera campaigns become available.