Creative Technology has announced a partnership with Skyworth, which sees the tech company bringing Super X-Fi Spatial Holographic Audio technology into their latest TV lineup. Super X-Fi utilizes AI technology to analyze individual head and ear shapes of the viewer, customizing the audio output to match the hearing profile of each user. This personalized approach brings the immersive listening experience of a multi-speaker system into a pair of headphones or earphones.
SXFI READY headphones include the Creative Zen Hybrid, Creative Outlier Pro, and Creative Zen Air, as well as models from other manufacturers.
“We are thrilled to collaborate with Creative to bring Super X-Fi Spatial Holographic Audio to our latest 2023 TV models,” said Jiang Run, Vice General Manager of Domestic Business Division at Skyworth. “By combining Creative’s Headphone Audio expertise with our cutting-edge video technologies, we are delivering the ultimate TV Headphone experience to our customers.”
“Creative is delighted to partner with Skyworth to introduce Super X-Fi Spatial Holographic Audio to both the Chinese and global markets through their latest TVs. With the seamless integration of Super X-Fi Audio’s generational improvements, customers get to enjoy Super X-Fi easily on all content,” said Lee Teck Chee, VP of Technology at Creative.
Lastly, this partnership opens avenues for future collaboration between Creative and other industry partners to bring Super X-Fi Spatial Holographic Audio to a wider array of consumer electronics and PC platforms to further expand the reach and impact of the technology.
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