Lotus and KEF have announced a partnership to bring high-end audio into the next generation of Lotus sports cars and premium electric lifestyle vehicles, commencing with the new Lotus Emira.
For its first automotive partnership, KEF has drawn on its 60 years of audio mastery to create a scalable audio experience which works from the smallest of cockpits to fully immersive 3D surround sound in larger vehicles. Working closely with Lotus, the engineering teams have created a novel flare which acoustically blends the speaker drive units into the car interior to ensure a truly spatial sound experience.
“KEF is honoured that Lotus selected it to define its new audio experience,” said Grace Lo, President, KEF. “We have been truly delighted at the level of commitment Lotus has made to optimising its vehicles to maximise the sound experience. I think the combined experience will be an utter joy!”
“We’re delighted that KEF’s first foray into automotive is with Lotus,” said Simon Clare, Executive Director, Marketing, Group Lotus. “It’s the perfect partnership – two iconic British brands that have built global acclaim through game-changing innovations and an uncompromising belief that the customer experience is everything.”
The Emira is the all-new mid-engined premium sports car that perfectly embodies the ongoing transformation of the Lotus business and brand. It features all the hallmarks that the automotive world has come to expect from a Lotus – striking design, thrilling dynamic performance delivering best-in-class ride and handling, outstanding aerodynamics and an unrivalled experience ‘For The Drivers’.
To create a world-class audio system to complement the thrill of the Emira driving experience, KEF has used its unique Uni-Q™ technology in a 10-channel sound system. Deployed for the first time in a production car, Uni-Q can reproduce the entire mid and high frequency sound spectrum from a single point in space, delivering a more coherent, hyper-realistic sound experience.
Visit www.kef.com to learn more.
KEF was founded in 1961 by Raymond Cooke OBE (1925–1995). Headquartered, in those early years, in a Nissen Hut on the premises of Kent Engineering & Foundry in the UK, after 60 years at the cutting edge of audio the company remains committed to excellence in sound. From ground-breaking Uni-Q technology to the bar-setting LS50 Wireless, KEF’s flair for the unusual balances an obsession with design in harmony with the most innovative engineering.
Lotus Cars builds world-class, high-performance cars, born out of legendary successes on the race track including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 it unveiled the all-new Lotus Emira, its last and best-of-breed petrol-powered sports car. The first customer cars will be delivered in 2022. In July 2019 it launched the Evija, the world’s first all-electric British hypercar. Learn more at www.lotuscars.com.