Deerfield, Ill. — Bang & Olufsen’s B&O Play brand has partnered with Heads Innovation, a media company, and the two plan to launch a DJ headphone model.
Musician and producer DJ Khaled will be the first collaborator, the companies said in a joint statement, and later products will feature other artists.
“Our B&O Play brand is only two years old, but has already gained a huge following all around the world. The collaboration with Heads Innovation and DJ Khaled gives an extra dimension to our product portfolio, and we see it as a win/win situation,” said Henrik Taudorf Lorensen, VP of B&O Play.
Pricing and specific availability were not given.