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Samsung Ups Personalization With MyBespoke Refrigerator

MyBespoke Generative Art Collection celebrates the possibilities of appliance personalization

Samsung has announced its first-ever Bespoke refrigerator that can be fitted with personal design touches, including your own original designs, artwork, or photos. The MyBespoke custom panels allow for complete personalization, giving consumers access to a one-of-a-kind fridge.

“Our Bespoke appliances offers entirely new ways for people to express their personal style, and we’re thrilled to see our customers embrace this emerging home design trend in personalization,” said Shane Higby, Head of Home Appliance Business, Samsung Electronics America. “With the availability of MyBespoke, we’re inspiring our customers to express their creativity in ways never before offered in the home appliance category.”

MyBespoke offers endless possibilities for personalization, and it embraces home design trends that express personality and style using new materials, colors and artful designs. You can design your one-of-a-kind MyBespoke fridge panels with one or both French Doors and Samsung will deliver them directly to your home.

Create your own design when you purchase a Bespoke refrigerator from, and simply change out your existing Bespoke French Door fridge panels with your custom designed panels. To complement your custom MyBespoke design on the top doors, you can choose from a variety of bold, bright or neutral Bespoke colors in glass or metallic finishes – for the lower doors or drawers of the fridge.

You can upload, edit and print your design on customizable, interchangeable Bespoke fridge door panels on MyBespoke custom printed panels are available for $300 per panel, with delivery to your home in approximately eight weeks.

To celebrate the possibilities of MyBespoke, Samsung partnered with generative artist, Matt Jacobson, to create 100 unique generative art prints designed for Bespoke refrigerators. The MyBespoke Generative Art Collection uses four popular Bespoke colors as a foundation, including White Glass, Navy Steel, Morning Blue and Emerald Green. The digital art collection complements those colors with inspiration from nature, visually channeling how water might flow through a stream or how wind might blow through air.

Generative art is an evolving digital medium that uses the randomness of computer algorithms to create stunning, one-of-a-kind images. This blend of creativity and technology is the perfect fit for Samsung. Combined with the vivid detail of MyBespoke printing, this innovative medium unlocks new ways to experience digital art and personalize your home.

Matt Jacobson – a.k.a. numbersinmotion – uses computer code as his paintbrush. He created the MyBespoke Generative Art Collection to share the unexpected artistry of algorithms with a whole new audience.

The collection is available for a limited time and free to download from January 31 – February 13, 2023. The digital prints are sized for Bespoke refrigerator panels, so you can easily upload, edit and print the designs with MyBespoke on



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