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Samsung Lets You Design Your Own Refrigerator With Samsung BESPOKE

The BESPOKE lineup is now available to buy in the U.S.

Samsung’s award-winning BESPOKE customizable refrigerators and their stunning designs have inspired consumers around the world. Now, the BESPOKE lineup is available to buy in the U.S. You can customize your fridge to match your home’s style, whether you choose the all-new 4-Door FlexTM, the Flex Column, the Bottom Freezer, or a combination of the formats.

4-Door Flex

You can design your own BESPOKE 4-Door Flex in the BESPOKE Design Studio, which shows you the full range of styles available for the refrigerator, and allows you to choose the one that best matches your kitchen décor.

Available in Counter Depth—which has a built-in look and 22.8 cubic feet of storage—or standard-fit Full Depth with 29 cubic feet of storage, 4-Door Flex includes Samsung’s trademark large capacity, flexible convenience, and powerful cooling performance.

It features a new Beverage Center, which provides quick access to filtered or flavored water, and a Dual Ice Maker, which can make not only regular cubed ice but also nugget-style Ice Bites that chill drinks faster. It also comes with an improved Flex Zone™, Samsung’s signature compartment that converts from fridge to freezer temperatures, offering the flexibility to meet your family’s food storage needs.

You can personalize the front panel of 4-Door Flex to match your style, and choose from among the following options: Matte Black Steel, Champagne Rose Steel, Navy Steel, White Glass, Rose Pink Glass, Navy Glass, Grey Glass (matte), and Sky Blue Glass (matte).

If your preferences or lifestyle changes, your refrigerator can change with it—because you can switch out the panels to the new design of your choice at any time.

4-Door Flex is priced starting at $3,799.

Flex Column and Bottom Freezer Refrigerator

Samsung’s BESPOKE lineup also includes the Flex Column and Bottom Freezer Refrigerator formats, which offer modular configurations. So, you can mix and match the products to best reflect your lifestyle, dietary habits, family size, and kitchen layout. And when you’re adjusting to a lifestyle or décor change, you can add a new module to an existing combination or as a standalone secondary refrigerator for added space and style.

BESPOKE Flex Column—available in Navy Glass, White Glass, and Grey Glass (matte) and starting at $1,299—has 11.4 cubic feet of fully convertible space, so you can switch from fridge to freezer temperatures based on your storage needs. It can be used as a standalone, or combined with another BESPOKE Flex Column or Bottom Freezer Refrigerator.

The 12 cubic feet Bottom Freezer starts at $1,799 and is available in the same colors as the Column Flex, so no matter how you choose to configure your BESPOKE products, they seamlessly blend with one another—and with the rest of your kitchen.

Samsung’s BESPOKE lineup will be available at select retailers nationwide. For more information, please visit

See also: Thermador Introduces “Leap Into Luxury” Appliance Packages