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Plum, BSH Explore Next Generation Home Appliances

Companies are combining BSH’s expertise and manufacturing capability with Plum’s industry-best technology

BSH Home Appliances Corporation and Plum have entered into a strategic partnership to explore potential smart appliances for the kitchen.

“BSH has a long history of redefining the kitchen through innovation and a focus on consumer centricity, so we are thrilled to enter into this partnership with Plum to explore providing industry-leading technology, quality craftsmanship, and our combined vision of bringing the modern kitchen to life,” said Christofer von Nagel, CEO of BSH Home Appliances Corporation in a statement.

Plum created the first fully-automated system to preserve, chill and serve wine by the glass, along with a large portfolio of technology and intellectual property including industry-leading technology around preserving and dispensing liquids. Plum has also developed a suite of software for appliances including embedded software designed specifically for interactive appliance touchscreens with over-the-air update capability, remote diagnostics and resolution, and image recognition.

“Our goal at Plum has been to revolutionize the way people can enjoy wine to match the way they actually live,” said Michael Traub, CEO of Plum in a statement. “Teaming with an incredible partner such as BSH to introduce future innovations helps us do just that.”

To learn more about Plum, visit

For more information about BSH, visit

See also: Samsung Lets You Design Your Own Refrigerator With Samsung BESPOKE