The National Kitchen & Bath Association (NKBA), an organization which represents nearly 50,000 kitchen and bath industry professionals in North America, has announced that Vlaze is its newest Global Connect Program Member. Vlaze was established with a focus on utilizing porcelain enamel for the living environment, and is particularly excited to bring its line of outdoor kitchens to the US market in August.
Vlaze took their knowledge of porcelain enamel and repurposed the material by launching a high-end residential surface finish. In 2019, Vlaze designed a range of modular kitchen units clad in enamel, with a unique design aesthetic and highly engineered quality. In August 2022, Vlaze will be launching Vlaze Adapt Outdoor kitchen islands in the USA.
“The outdoor kitchen market is a much bigger in North America than in Europe and the UK,” said Matt Hugg, Vlaze US spokesperson. “Our product is unique as it’s fully built and will be available in stock where customers can have them directly delivered and installed in a matter of days.”
When it comes to sustainability and sourcing materials, Vlaze sources everything locally when possible. Glass and steel materials are naturally sourced components and fully recyclable at the end of life. The long-lasting nature of the products helps make it a sustainable investment. Vlaze hopes to develop a brand that is low volume, with high value outdoor kitchens in both the US and worldwide.
“We are so pleased to welcome Vlaze into the NKBA Global Connect program,” said Suzie Williford, EVP and chief strategy officer of NKBA. “We have built an outstanding program designed to help marketers navigate the vast North American kitchen and bath market, and it’s gratifying to see it embraced.”
See also: NKBA’s Midyear Market Outlook Forecasts Increase Over 2021
