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Apple Eyes Fall Pay TV Debut: WSJ

-See more at TWICE sister publication Multichannel News.

Apple is in talks with cable programmers and most major broadcasters, including ABC, CBS and Fox, about a plan to launch an over-the-top pay TV service this fall that would feature about 25 channels, The Wall Street Journal reported Monday.

It’s the latest in a flurry of rumors involving Apple and its plans to introduce a pay TV offering. Re/code reported last month that Apple had entered licensing discussions with programmers about an OTT service that would offer bundled subsets of programming and rely on an Apple-crafted user interface.