RadioShack’s New Prototype Store TWICE Staff ⋅ Published: July 31, 2013 New York – RadioShack’s new prototype store on Manhattan’s Upper West Side A live tablet display holds corresponding cases. Laptops are cross-merchandised with routers, cable modems and Wi-Fi adapters. A wall of private-label batteries, chargers and other power accessories fronts the store. Associates don newly designed store attire. A help desk area diverts traffic from the checkout counter and also contains drawers of connectors, bulbs, fuses and other electronics parts. The new mobile wall merchandises phones and accessories by classification, rather than carrier, to eliminate SKU duplication. An eye-catching radio-control display with video signage is located by the store window. A dedicated Samsung wireless wall section features smartphones, tablets and accessories. A wireless speaker wall allows A-B demos using music from shoppers’ own Bluetooth devices or the playlist on a provided tablet (far left). SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.