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Zenith Adds DTV Converter-Box Video

Englewood Cliffs, N.J. — LG Electronics’ Zenith unit has produced an online video on the digital television transition to help consumers properly install their new TV converter boxes.

The video, which can be found on TWICE and on Zenith’s Web site, is part of a stepped-up comprehensive effort urging consumers to take action to avoid losing TV service after the analog-TV shut-off on Feb. 17, 2009.

Zenith said more than 2 million Zenith converter boxes have shipped to retailers this year, with Americans redeeming more than 50,000 discount converter-box coupons each day.

The digital TV converter boxes, designed to bring digital television to old analog TVs that rely on an antenna, make it easy for viewers to enjoy the benefits of digital TV — including better pictures, more programs and advanced new digital closed captions.

The video shows how to scan the new digital channels using the box’s remote control. Fully captioned and also available online in Spanish, the video shows how to connect a converter box to an analog TV

Underscoring the need for converter boxes by millions of Americans who depend on free over-the-air broadcasting with their analog TVs, the site also includes a new video interview with a Chicago teacher whose family uses analog TVs and antennas throughout the home (

The federal government’s NTIA is offering $40 discount coupons for consumer purchase of Digital TV converter boxes. Coupons can be requested at, or by calling (888) DTV-2009. The Zenith converter box is widely available at national retailers at a suggested retail of less than $60 ($20 with the government coupon).