New York – The massive marketing campaign backing Microsoft’s Windows XP launch appears to be having its intended impact with retailers in the United States selling more than 300,000 units in its first two days on the market, according to data from NPD Intelect.
The Port Washingtion, N.Y.-based research firm said several factors helped push consumers to buy the new operating system.
‘A huge promotional effort from Microsoft really drove sales of Windows XP in the first few days,’ said NPD software analyst Steve Koenig, ‘At some retailers you needed a wheelbarro to carry away all the free hardware and software products being offered with a purchase of XP.’
In comparison Microsoft’s last Windows upgrade, Millenium, sold 200,000 units during its initial launch, but perhaps in a sign of the times XP did fall short of the 400,000 units of Windows 98 sold during its first days in stores, said Koenig. Microsoft founder Bill Gates said that about 100,000 pre-orders for the $99 XP had been taken prior to the Oct. 25 launch.