Wal-Mart Expands Redbox DVD-Rental Kiosk Deal - Twice

Wal-Mart Expands Redbox DVD-Rental Kiosk Deal

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Oakbrook Terrace, Ill. — Redbox recently expanded its agreement with Wal-Mart and plans to install its automated DVD-rental kiosks in the majority of Wal-Marts stores nationwide.

According to the company, the kiosks are now available at nearly 800 U.S. Wal-Mart locations, but between the first half of this year and into 2009, Redbox said it will install kiosks at approximately 2,700 additional Wal-Mart stores.

“Redbox’s $1 per night DVD rental kiosks have offered added convenience at select Wal-Mart stores since 2006, and we look forward to our continued growth within Wal-Mart’s extensive network of locations,” said Greg Kaplan, CEO, Redbox.

Redbox allows consumers to rent DVDs at one location and return them to any other Redbox location nationwide. The company said consumers can guarantee the DVD of their choice will be in stock by reserving online at www.redbox.com and picking it up at the Redbox location of their choice.

According to Redbox, its kiosks are currently available at more than 6,700 locations nationwide including the aforementioned Wal-Marts.

Each kiosk is said to hold more than 500 DVDs, “representing 100 to 150 of the newest movie releases,” with new titles available ever Tuesday. To rent a DVD, consumers select a film using the touchscreen, swipe a credit or debit card and then they receive their DVD. According to Redbox, customers can keep the DVD for as long as they like at a charge of $1 per night plus tax; after 25 nights, rental charges cease and the customer can keep the DVD.

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