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Voxx Ready To Fly With 360-Degree Action Camera

HAUPPAUGE, N.Y. – Voxx is confident that it will launch its long-awaited 360Fly 360-degree action camera in August, president/CEO Pat Lavelle said.

“We are confident that [EyeSee360] has resolved most if not all of the prior technical issues, and Voxx is ready to launch in August,” he said in an investors’ conference call.

Voxx has “arranged an exclusive launch with a large U.S.-based retailer which would be supported by an aggressive promotional campaign,” Lavelle said. However, he noted, EyeSee360 “has recently changed senior management, and we are currently in the process of renegotiating the terms of our initial distribution agreement. If we cannot come to terms, then neither company will be able to launch this product until this is resolved. With that said, we expect this to conclude shortly so that we would be in position to start delivering as planned.”

The spherical-shaped $399-suggested 360Fly, announced at 2014 CES, is mountable on a variety of different sports equipment from helmets to surfboards to a tiny tripod. The Fly’s field of view captures a complete 360-degree HD video perspective in one shot and uses Wi-Fi to transfer its 360-degree videos to a connected smartphone or tablet. I on the mobile device, users swipe to seamlessly change perspectives. The video can also be viewed in one horizontal 360-degree spread. From mobile devices, users can also upload the videos to YouTube, Facebook, Twitter and other social-media channels.

The camera is small enough to fit in a hand and durable enough to be mounted to a motocross helmet. It is also water-resistant up to 165 feet without an external housing. The 360Fly comes with 32GB storage and two-hour battery.

Last year, Voxx made a $ 3 million investment in EyeSee360. The technology was developed by a group of innovators from Carnegie Melon University.