NEW YORK — The top
brands in major categories kept
their No. 1 spots in market
share for the November 2009 to
April 2010 time period, according
to The NPD Group’s Midyear
Market Share Report.
The market leaders in retail
dollars for each category kept
the top positions from NPD’s
10-month October 2009 report
TWICE published in our
Jan. 7 International CES issue.
The market leaders (with the
categories in parenthesis) are as
follows: Samsung (television),
Sony (video), Sony (home audio),
Apple (portable audio),
Garmin (mobile), Canon (imaging),
Panasonic (telecom),
and Hewlett Packard (IT and
devices).
The overall brand share leader
in all categories for the six
months is HP.
The report — published exclusively
by TWICE — is
based on data collected by
NPD from select retailers and
are based on actual dollar sales
on an SKU-by-SKU basis.
NPD MARKET SHARE REPORT:
TOP 10 BRANDS
ACROSS ALL CE PRODUCT CATEGORIES (RETAIL $)
1. Hewlett-Packard
2. Apple
3. Samsung
4. Sony
5. Canon
6. Toshiba
7. Panasonic
8. LG
9. Nikon
10. Dell
Top 10 Brands: 55.3% share
Source: The NPD Group
