Precision Sales Group Named Rep Firm of the Year; Tommie Maldonado Recognized as Individual Sales Rep of the Year
CARSON, Calif. — April 7, 2026 — DMF, the leader in modular lighting in the technology integration channel, announced the recipients of its 2025 Rep of the Year Awards, recognizing outstanding performance, partnership, and commitment across its manufacturer’s representative network.
Precision Sales Group (PSG) has been named 2025 Rep Firm of the Year, honoring the organization’s exceptional dedication to supporting dealers, driving growth, and championing DMF’s innovative lighting solutions in the field. Led by Principal Jon Perry, PSG has built a reputation for deep industry expertise, strong customer relationships, and a hands-on approach that aligns closely with DMF’s values.
“PSG represents what a great manufacturer’s representative should be. Trusted advisors to their customers and passionate advocates for the DMF brand,” said Mike Libman, Sales Vice President, Custom Integrators. “Their effort, integrity, and belief in what we are building together continue to strengthen our partnership and the success of the dealers they serve.”
“This recognition is a testament to our team’s dedication and the incredible dealers we work with every day,” said Jon Perry, President, PSG. “DMF continues to set the standard for performance and innovation, and we’re proud to represent a brand that aligns so closely with how we serve our customers.”
In addition, DMF named Tommie Maldonado of ByDesign Vision and Sound Marketing as its 2025 Individual Sales Rep of the Year. Maldonado was recognized for his outstanding performance and unwavering commitment to customers across Arizona, Nevada, and Hawaii, where he has played a key role in expanding DMF’s regional presence.
“Through his dedication to his customers and his partnership with DMF, Tommie Maldonado has been instrumental in growing and strengthening our presence across Arizona, Nevada, and Hawaii,” said Libman. “His professionalism, expertise, and genuine care for those he serves make him a valued partner and a driving force behind our success.”
“Being named DMF Salesperson of the Year is a true honor,” said Tommie Maldonado, Territory Sales Manager at ByDesign. “DMF doesn’t just build products, they create solutions with a level of purpose and care that is rare in this industry, and people like Ellie and Mike make this partnership genuinely rewarding. Equal credit goes to my dealer base and the entire ByDesign team. This is a collective achievement.”
DMF Lighting’s annual Rep Awards celebrate the critical role its representative partners play in delivering best-in-class lighting solutions and supporting integrators, designers, and specifiers nationwide.
For more information about DMF Lighting, visit www.dmfluxury.com.
