TigerDirect Opening Third Store

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Dallas - Systemax will open its third TigerDirect.com store tomorrow.

The showroom, located here near the Galleria Dallas mall, follows the opening of a

second store and distribution center

last week near Atlanta.

Like the first U.S. location in Chicago, the stores feature the company's Internet-connected Retail 2.0 concept, which provides Web-based image galleries, product manuals, customer reviews, price comparisons, on-site accessories and video demos via some 300 in-store displays. Customers can also comparison shop competitors' sites.

The interactive system also allows parent company Systemax to track which products and product information customers are accessing, and to adjust mix, pricing and inventory levels on the fly.

The format was first introduced through sister chain CompUSA, which maintains about 31 stores in Delaware, Florida, Illinois, North Carolina and Texas. Systemax has begun co-branding the chains by adding the phrase "powered by TigerDirect.com" to CompUSA's website and stores.

The new TigerDirect.com store is slated to open Wed., Oct. 27, according to the Dallas Morning News.


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