Survey: Samsung, RIM, Tracfone Gaining Share

Publish date:
Updated on


Samsung and RIM have been gaining share this year in the percentage of phones in use by cellphone subscribers, and prepaid MVNO Tracfone has been gaining share among top cellular- service providers, ComScore’s consumer surveys show.

ComScore tracks cellphone users on a continuing basis, surveying a total of 234,000 subscribers over a rolling three-month period. The consumers, ages 13 and older, are asked to identify the phone brand and carrier they use as well as what cellphone features they use. At the end of each month, Com- Score averages the responses from the preceding three months.

In the average month during the three months ending July, 23.1 percent of mobile-phone users ages 13 and older said they use a Samsung phone, up 2 percentage points from the three-month period ending in January, ComScore said in highlighting the top five market-share leaders.

LG lost 0.5 percentage point from the January results to come in with a share of 21.2 percent. Motorola lost 3.1 percentage points to come in with a 19.8 percent share. RIM gained 1.2 percentage points to come in at 9 percent, and Nokia dropped 1.3 points to 7.8 percent, ComScore said.

During the period, the only carrier to gain subscriber share was a carrier that doesn’t operate its own network but buys airtime wholesale from carriers that do own their own networks. That carrier is prepaid carrier Tracfone, whose subscriber share rose 0.5 percentage points to 5.3 percent in the July results from 4.8 percent in the January results.

All of the top four carriers that operate their own networks — Verizon, AT&T, T-Mobile, and Sprint — lost anywhere from 0.1 percentage points to 0.3 percentage points of share between January and July. Their relative rankings, however, remained the same, with Verizon Wireless on top followed by AT&T, T-Mobile, Sprint and Tracfone, in that order.

ComScore also found that more subscribers surfed the web, texted, downloaded apps, listened to cellphone-stored music, and accessed social networks on average during the three months ending July than during the three months ending January.

The biggest percentage-point increases came in web browsing (up 5 percentage points), app downloading (up 4.7 percentage points) and accessing social networks (up 4.7 points).

In the July results, the non-voice feature found to be used by the most subscribers was texting, which was used by 66 percent of subscribers on average each month during the preceding three-month period. That was followed by web browsing, used by 33.6 percent of subscribers. Next came app downloading, game playing, social networking and music listening, in that order.


Related Articles