Lake Mary, Fla.
has named industry
veteran Warren Mann as sales director.
focus primarily on establishing and maintaining relationships with the
company’s independent dealers, according to a company statement.
Mann has more than 20 years experience, which includes roles
as executive director at MARTA and group director at NATM Buying
Prior to these positions, he spent 12 years at Sansui
Electronics, serving as sales and marketing senior VP. Most recently Mann served as senior VP for
buying groups and select independents at Haier America.
“It’s refreshing to return to profitability in the audio
industry and great sound, especially with the excitement surrounding the Soul product
launch,” Mann noted. “It’s not only the
prestigious Ludacris name, or the quality — fit, finish and function — but
the overwhelming response from the media and consumer interest. I’m seeing three or four new websites lauding
these headphones every day.”
The new role also
re-unites Mann with Soul Electronics founder Bob Bonefant and chief financial
officer Mike London.
In a statement, Bonefant said, “We’re thrilled to welcome
Warren to the Sourl Electronics team and know his years of expertise in the
specialty retail environment are just what we need to carry on the success of
our launch. Our continued support for our Soul retail partners is something we
don’t take lightly, and we are confident Warren is the right person for the
“Soul by Ludacris,” a line of high-end personal audio products
crafted in collaboration with Grammy Award Winning artist Chris “Ludacris”
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