Tokyo – Sony reported lower sales in its fiscal third
quarter as well as lower net profit due foreign exchange rates and, in the case
of consumer products, LCD TV competition.
Sales for the quarter, ended Dec. 31, 2010, were 2,206.2
billion yen (or $27.2 billion), a decrease of 1.4 percent year on year.
Net income attributable to Sony’s stockholders was 72.08
billion yen, down 8.6 percent year on year.
In its consumer, professional and devices segment, sales
increased 4.2 percent year
on year (a 13 percent increase on a local currency basis) to 1,090.9 billion
yen ($13.5 billion) Sales to outside customers increased 7.7 percent year on year.
This was primarily due to higher LCD television sales resulting from increased
unit sales, higher semiconductor sales resulting from increased small- and medium-sized
LCD panel sales, and higher interchangeable-single-lens camera sales resulting
from increased unit sales, partially offset by lower component sales resulting
from a decrease in PC component sales.
But operating income decreased 24 billion yen year on year to 26.8 billion yen ($331.0
billion), a 47.2 percent drop in yen, due in part to LCD TVs. This was driven
by an increase in selling, general and administrative expenses primarily
associated with higher sales, unfavorable foreign exchange rates, a
deterioration of the cost of sales ratio, and an increase in restructuring charges.
These factors were partially offset by an increase in gross profit due to
that unfavorably impacted the change in segment operating results (excluding
restructuring charges) include LCD televisions, reflecting a decline in unit selling
prices despite rising unit sales, and compact digital cameras due to lower unit
selling prices and unfavorable foreign exchange rates.
networked products segment, which includes PlayStation and Vaio PCs, sales
decreased 6.4 percent year on year (a 3 percent increase on a local
currency basis) to 566.6 billion yen ($6.9 billion).
Operating income increased 26.3 billion yen
year on year to 45.7 billion yen ($564 million). This was mainly due to a
significant improvement in the cost of sales ratio coupled with an increase in
gross profit from higher sales, partially offset by unfavorable foreign
The game business benefited from significant cost reductions
of PlayStation3 (PS3) hardware and higher unit sales of PS3 software, which
favorably impacted the change in segment operating results (excluding
Its cellphone subsidiary,
, reported its financials for the quarter in which it had lower
sales but posted a profit, in January.