Minneapolis - ValueVision Media, which operates the ShopNBC home shopping TV network, said a shortfall in CE sales was the main cause of a $6.9 million net loss in the fourth quarter.
"Although volatility occurs in any turnaround process, we are disappointed with our sales performance in the quarter," ValueVision CEO Keith Stewart said in a statement. "We expect our consumer electronics business to remain challenging during the first half of the year. However, we have developed and are executing plans to help restore growth in this business segment."
Net sales fell 17 percent to $147.5 million for the fiscal fourth-quarter ended Jan. 28, while full-year sales slipped 0.7 percent to $558.4 million.
Excluding its CE segment, full-year sales would have risen 4 percent, the company said.
During the fourth quarter, the retailer strengthened its merchant organization with new personnel, added several high-profile national brands, and increased its digital sales penetration, Stewart added.
ShopNBC sells a full line of CE products, including A/V, PCs, digital imaging, gaming and handhelds by such manufacturers as Acer, Canon, Coby, Garmin, Hitachi, JBL, JVC, LG, Mitsubishi, Monster, Nikon, Nintendo, Panasonic, Philips, Samsung, Sony, Toshiba and Yamaha.