Mahwah, N.J. -
said Tuesday it will kick off its 2010 Aquos Experience Tour on June 25 at the San Diego Navy Exchange.
The summer mobile tour, which will run through the fall, will see the Sharp's Quattron quad-pixel Aquos LED LCD TVs travel around the country for appearances with key retailers, major sporting events and military bases.
Called the "You have to see it, to see it" brand campaign, Sharp is attempting to give consumers a chance to witness in person the enhanced color performance of Quattron TV technology, which the company's commercials tease consumers about in network and cable television spots.
Quattron uses a quad-pixel technology that adds yellow to the red, green and blue primary colors for enhanced color depth, the company said.
Among the benefits are "sparkling golds, Caribbean blues and sunflower yellows," Sharp said.
The technology is available on the new line of Aquos LED LCD TVs in the market now.
The Sharp Aquos Experience uses a 52-foot tractor trailer decked out with Aquos LCD TVs in different screen sizes.
"Our brand campaign uses the tagline 'You have to see it, to see it' because the Quattron difference can only be seen in person," stated Dan Wynne, Sharp associate VP. "The Aquos Experience is another way consumers can see for themselves the remarkable and lifelike colors."
The Aquos Experience will also include Sharp's small-screen LCD models, Aquos Blu-ray players and audio products.
CSE, an independently owned sports and entertainment agency, will manage the mobile tour.