Nantes, France — Screen Research, provider of projector screen solutions for the custom home theater and professional markets, is expanding its company into the North American market. Its new subsidiary, Screen Research USA, will be based in Livermore, Calif.
All domestic operations, including North American sales, marketing, order fulfillment and customer support, will be driven from there beginning Jan. 1, 2008.
According to a release, the company first entered the North American home theater market in 2003 and was distributed by Washington-based St John’s Group. The company said it has since experienced “solid growth in the United States.”
“We are now ready to take the next step in the evolution of our business, and in January 2008 we will transition our U.S. sales and marketing to our new internal team. We have created a solid infrastructure and assembled an expert team to serve our North American dealers and their customers, and we will now be able to support them directly with training, technical expertise, sales and marketing tools, and exceptional customer service,” said Yves Trelohan, founder and CEO, Screen Research.
The company said in a release that it is looking to “strategically grow the company through a direct-to-dealer business model in the North American market.”
In creating its new team, Screen Research USA has expanded its internal sales and marketing team, adding Jim McGall and Lise Hannibal as global sales VP and global marketing executive director, respectively.