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Samsung, Gemstar Renew Licensing Deal

Los Angeles — Samsung said it has renewed and expanded its licensing agreement Gemstar, based here, for VCR Plus+ and Gemstar-TV Guide’s Consumer Electronic interactive program guide.

The agreement gives Samsung the ability to continue incorporating VCR Plus+ and interactive program guide technologies into a wide range of products including digital televisions, digital recording devices and VCRs.

The agreement renews Samsung’s previous agreement to deploy VCR Plus+ worldwide, and modifies Samsung’s existing agreement to deploy Gemstar-TV Guide’s CE IPG in North America, the companies said.

“This multiyear agreement also broadens our existing relationship with Samsung, further expanding the reach of our brand, our technology and our Intellectual Property,” said Mike McKee, Gemstar-TV Guide IPGs president.

The agreement also extends the relationship between Gemstar-TV Guide and Samsung in Europe, giving Samsung rights to deploy Gemstar-TV Guide’s CE IPG and GUIDE Plus+ on that content.

The agreement also includes a patent license in Europe, which allows Samsung to deploy certain non-Gemstar-TV Guide IPGs in the retail and service provider markets.