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Runco Expands Service Program

Runco International will announce here an expansion of its service and support programs into a comprehensive initiative it has dubbed “Runco’s World Premiere Service Program.”

Components of the program will include the development of dedicated “account teams,” which will be assigned to dealers on a geographical basis, enhanced warranty programs on DLP and plasma products, and expanded dealer resources on Runco’s Web site.

Ben Jamison, Runco sales and marketing VP, said the regional account team initiative will “foster a more personalized relationship between the dealer and Runco. If you go to place an order, you will be dealing with the same inside salesperson. If you have a customer service issue you are dealing with the same support technician. If you are dealing with a finance issue you will be dealing with the same finance person.”

He said the approach would help Runco become more familiar with the needs of individual dealers.

The expanded warranty terms will include two-year warranties across the board on all DLP projectors. Plasma display warranties move from one year to three years on electronics and one year on the panel, Jamison said.

The third component of the World Premiere Service Program will expand the company’s Web site “with a lot more knowledge-base information for the dealers on the service side,” Jamison said.

The company will unveil a range of new products for both the Runco and Vidikron lines at the show.