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Panasonic Hires Sanduski As Sales Sr. VP

Secaucus, N.J. – James Sanduski has joined Panasonic
Consumer Electronics Company as sales senior VP.

Reporting to company president Shiro Kitajima, he is responsible
for setting sales strategy, sales execution plan and retail
merchandising/training requirements across the channels of distribution and the
consumer product portfolio, including Viera flat-panel HDTVs, audio/video
components, and Lumix and camcorder imaging products and accessories.

A 20-year veteran of the CE and IT industry, Sanduski has held
high-level marketing and sales-related positions in Hewlett-Packard, Samsung
Electronics America and Sony Electronics as well as marketing and financial
positions in GE.

“We are very pleased to have Jim Sanduski on the Panasonic team,
contributing his proven skills to building Panasonic leadership in the
industry,” said Shiro Kitajima. “Having Jim working with the channel partners
to expand sales, and with Bob Perry leading demand generation, in his role as senior
VP of marketing, online commerce and supply chain, Panasonic Consumer
Electronics is well positioned to achieve the growth we expect this year.”

Active in the Academy of
Digital Television Pioneers and the
Consumer Electronics Association, Sanduski holds an MBA degree from Harvard Business
School and a Bachelor of Science
degree in business administration from the University of Nebraska.  In addition, Jim spent two years at Nanzan
in Nagoya, Japan.