Miami - Mobile content download site Myxer has launched an online wireless store operated by Simplexity.
Like other private-label cellphone sites supported by Simplexity, Myxer's
, will sell popular handsets and netbooks from such manufacturers as HTC, LG, BlackBerry, Motorola and Samsung, and will offer plans from every major U.S. carrier.
Myxer boasts an active community of more than 36 million users who've downloaded over 1.4 billion ringtones, songs, wallpapers, videos, applications and games through the site since its founding in 2005.
Simplexity also runs private-label cellphone sites for RadioShack, Target, Sears, Kmart, Dell, Nebraska Furniture Mart, and its own retail outlet, Wirefly. Until recently the company also handled online cellphone sales, activations and fulfillment for Best Buy, which was an early investor.
Visitors can shop the stores by manufacturer, service provider, or rate plan, and can also upgrade their phones, transfer service to new carriers, add new lines to an existing family plan, and track their orders in real time.
Myxer CEO Myk Willis said the new wireless store furthers its growth strategy of broadening its consumer offerings. "By definition, all of our users are active mobile consumers, and the Myxer team constantly shares information with our community concerning accessories, devices, and upgrades, so this was a natural extension to serve our users in a more comprehensive and cost-effective way."